You’re Buying More Rolls-Royces Than Ever Before

With sales swelling across all regions Rolls does business in (and the Americas remaining the top Rolls-buying spot), the Spirit of Ecstasy chalked up 4,107 new homes last year. Not massive numbers, when you think Ford shifts that many Fiestas in the UK alone in under a month, but pretty stellar business in the context of £300k super-luxury flagships for the world’s one-percenters.

Unlike say, Porsche, Rolls-Royce doesn’t think it’s right and proper to actually reveal how many of each model were sold. Let a Wraith owner know their car might be potentially more common than a Dawn? Good heavens. That simply wouldn’t do. Rolls-Royce does let on that the new Phantom VIII is ‘a major growth driver’. Ker-ching.

Pushing those uber-impressive numbers even higher is the not-at-all-taxi-lookalike Cullinan SUV. You may not like the styling – and TG’s own Chris Harris didn’t mince his words – but there’s no denying a brash 4×4 is a gold-plated, cast-iron way to please the bean-counters.

The first few V12 4x4s arrived with owners just in time for Christmas (presumably under a Californian Redwood of a tree), but the metaphorical order book for the £250k SUV is chocker-block until the second half of 2019.

Not that many Rollers get sold for a base price, mind you. The marque proudly says “record levels of bespoke commissions have established Rolls-Royce as a true luxury house”. Who knows, maybe they’ll start doing mansions next. Knock the wheels off a Cullinan and you’re halfway there.

By: Ollie Kew, January 10, 2019

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Source: https://www.topgear.com/